'Striker' has become the first Bollywood film to be premiered overseas on YouTube. The movie, produced by The Indian Film Company in association with Studio 18, hit screens on 5th February in India and released simultaneously on You Tube.
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The Hindi film industry has preferred films that appeal to all segments of the audience (see the discussion in Ganti, 2004, cited in references), and has resisted making films that target narrow audiences. It was believed that aiming for a broad spectrum would maximise box office receipts. However, filmmakers may be moving towards accepting some box-office segmentation, between films that appeal to rural Indians, and films that appeal to urban and overseas audiences.